Facebook Pages Updates

Dear MIH Customers

Facebook announced major changes yesterday to the design and functionality of its Pages, bringing them closer to individual user profiles in look and functionality. We’re excited about these updates, as they will improve the ability of our customers to connect with audiences. The changes impact the user experience visually, giving a more compelling look and feel to Pages; functionally, allowing brands and companies to operate more the way individual users do; but also by greatly increasing your ability to build richer application experiences using iFrames. In addition to having applications that perform better, brands will also have greater flexibility in the way they name them.

The changes go into effect for all Facebook Pages on March 10, which gives you four weeks to preview the new format and switch over at any time before then. The changes will certainly enhance the visibility, access to, and effectiveness of Involver applications, but it’s important to learn how they work in order to make the most of this exciting new look and feel.

Note, very important: You can preview the new layout but once you upgrade, there is no way to revert back to the old design.

Photo Strip Instead of Tabs Above the Wall
The replacement of tabs with the photo strip at the top adds a dynamic, colorful element that will significantly improve the look of the average Facebook Page. The photos are drawn from the most recent ones you posted to your Wall and those you tagged, but does not include photos posted by fans. Users can hide undesirable photos. The new left nav placement of tabs also allows for longer tab names.

Expanded Functionality For Fan Page Admins
By enabling Fan Page admins to comment in the name of the page itself and to interact with other Fan pages, Facebook has finally made it possible for brands to truly engage in tremendous interactive engine which powered its growth among individuals. Your power as a page administrator is increased in a number of other ways, including the ability to set filters on your Wall so that visitors see relevant posts first, and to view all the content and get notices whenever someone posts to your wall.

MIH Customers
Overall, the changes announced today represent a huge advance in the ability for brands to create rich, individualized experiences for their audiences. For MIH customers, this means enhanced functionality in all the applications you’re used to using and a far more engaging experience on Facebook overall. Still, we recommend that you preview the new look by clicking preview at the top of your Page before making the changes, as you will not be able to go back once you’ve made the update .

Jake Rosario
Founder, MIH Marketing