And he's winning. Corporate image managers--especially those at Goldman Sachs--have a lot to learn from the administration's Web savvy.
In 2008 candidate Barack Obama and his communications team rewrote the online playbook for presidential campaigns. In the two years since, Team Obama's affinity for social and digital media engagement hasn't waned a bit. In just the latest example of its new media savvy, the administration is taking its populist messaging about the need for financial reform to the digital space this week, highlighting Securities and Exchange Commission's charges against Goldman Sachs as evidence of "the consequences of what happens Read Full Article
