Mayweather vs Mosley....Who's Next?

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Marketers make most of social media for NCAA promotions

There was a time when March Madness was just about basketball.

But with social media as a tool, some of the nation's savviest marketers are turning the college basketball's championship tournament into something more akin to an online hoops party for lovers of Facebook, Twitter and YouTube. People can tap on their laptops or mobile phones and play along with all kinds of games and contests and, yes, even watch the games.

The 64 teams picked Sunday will play for the title in the National Collegiate Athletic Association basketball tournament over the next few weeks. For marketers from Coca-Cola to Papa John's, it's a social-media marketing event, a chance to coax consumers to play with their brands.

"It's the ultimate sporting event for social media," says Jason Kint, general...read full article