Facebook and Amazon announced today a new partnership that integrates Facebook Connect into Amazon shopping. Facebook users will be able to purchase products for their friends on Amazon and the e-commerce site will be able to show product recommendations for Facebook friends for even easier holiday shopping — although Amazon emphasizes it will not contact Facebook friends or reveal account history.
The Amazon and Facebook partnership exemplifies how companies can leverage existing strengths to enhance products, services, and capabilities. In the case of Facebook and Amazon, Amazon is leveraging Facebook’s vast, half a billion user network and Facebook is utilizing Amazon’s powerful e-commerce capabilities.
Partnerships are a way to share risk, exchange ideas, build capital and READ FULL ARTICLE
