Tuesday, November 23, 2010

Even Before Friday, Retail Deals Will Go Online


Amanda Thomas Perry used to skip sleeping on Thanksgiving night so she could be at Lowe’s or Wal-Mart before dawn on Friday for the special “door-buster” deals.

But after too many so-called Black Fridays where she felt nauseated from lack of sleep — and one when her husband, overwhelmed by the discounts, arrived at the register with armfuls of digital photo frames they did not need — Ms. Perry will be starting her holiday sales shopping from the computer in her living room on Thanksgiving Day.

“You’re warmer, and you don’t have to deal with cranky people,” said Ms. Perry, a college student who lives in Murray, Ky.

A few years ago, Thanksgiving was not even considered a shopping day, as most stores are closed. But this year, retailers are driving customers to the Web with more specials than ever — door busters without the door — creating an online jump-start to the traditional Black Friday rush.

“It’s going to be a very competitive day,” said Kevin Mansell, chairman and chief executive of Kohl’s, the department store chain with more than 1,000 outlets READ FULL ARTICLE

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