Facebook’s making a small wording change with some potentially big implications. Now, instead of clicking a button that says “become a fan” to start following a given brand, users will simply have to “like” them.According to an email obtained by MediaMemo, Facebook is alerting advertisers to the impending change by explaining that “Like” links offer “a simple, consistent way for people to connect with the things they are interested in … in fact, people click “Like” almost two times more than they click “Become a Fan” everyday.”
The latter part is important – it means that the change could make it easier for brand advertisers to accumulate fans quickly. But it also means that users might not totally understand what they’re opting in to. After all, becoming a fan means that you ’ll start receiving updates from the brand in your News Feed.
Beyond that, it still doesn’t solve one of the main problems of Read Full Article
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